Most brands guess with their ads. We research first.
We run your Meta ads and build the creative. Every ad starts from what your customers actually say, so you're testing real reasons to buy, not random ideas.
Beauty brand, US
Apparel brand, UK
In client sales
In ad spend managed
Brands we've worked with
Markets: US, UK, Europe and Australia
Your ads aren't failing because of the algorithm.
They're failing because nobody sat down and figured out why people buy your product. So the creative is a guess, the tests are random, and when something works nobody can tell you why.
Meta now picks who sees your ad based on the ad itself. Ten versions of the same idea reach the same people. Ten different reasons to buy reach ten different groups. That only works if the reasons are real.
Simple. Research first, then ads.
Before we make a single ad, we get to know your brand better than anyone else running your ads ever has.
We dig deep into your brand
Your reviews, your customers, your market and your competitors. What people actually say, in their own words.
Everything in one place
We build your Research Center. One home for everything we learn, so every ad points back to something real.
Three simple questions
What are we selling, exactly? Who are we selling it to? And why do they buy? We don't move until those are clear.
Built for each persona
Different people buy for different reasons. We build ads with the message that connects each persona to your product.
Different reasons to buy. Not the same ad in new colours.
A sample of static ads we've built for clients. Each one tests a different angle, so the account learns something every time.
Ads we've made. Tap to watch.
UGC, founder style, street interviews, unboxings, product demos. Different formats for different angles. All real ads, made for real brands.
Real numbers. Straight from the dashboards.
Every result below comes with the Shopify or Ads Manager screenshot behind it. Brand names are hidden to protect our clients. Click any screenshot to see it full size.
Sales vs 2024
Average order, up 10%
Jan to Dec 2025
Purchase value
Purchases
Cost per purchase
Sales
Orders, up 188%
Conversion rate
Jan to Nov 2025, up 41% year on year
In one month at 5.2X ROAS, 4.23X on new customers
In a single day, 418 orders
ROAS up 24% in 30 days
In February 2026, up 155%
In March 2026, up 582% on February
In April 2026, up 116%
$20.3K from $1.8K spend in one day
What clients say when we're not in the room.
No scripted testimonials. These are real messages from client Slack channels, screenshotted as they came in.
We run the ads. We make the creative. You get your time back.
One team instead of three.
No separate media buyer, creative agency and strategist who don't talk to each other. The people who read your numbers are the same people who make your ads.
Reporting and new tests
Consistent creative updates, so we keep scaling as Meta's Andromeda changes
What happens after you book.
Strategy call
We look at where you are and whether we're a good fit. No pitch deck.
Account audit
We go through your ad account and store and show you what we'd change.
Research
We build your research file and turn it into a list of angles to test.
Launch and test
New creative goes live. We keep what works and cut what doesn't.
Scale
Winners get more budget. Every week you hear exactly what's happening.
We're not for everyone. That's on purpose.
A1A good fit if you
- Sell physical products online, on Shopify or similar
- Already run Meta ads and have customers who come back
- Have a product people love, but ads that feel stuck
- Want a partner who tells you the truth, even when it's not what you want to hear
Probably not a fit if you
- Haven't made your first sales yet
- Want a quick fix in a week
- Only want someone to press buttons in Ads Manager
- Aren't ready to share your numbers with us
"I started A1 because I kept seeing good brands with great products run ads that were basically guesses."
I'm Ashraf. I've spent the last few years inside ad accounts for over 70 e-commerce brands across the US, UK, Europe and Australia. The ones that grew weren't the ones with the biggest budgets. They were the ones that understood their customer best.
So that's how we work. We do the research, we make the ads, and we tell you straight what's working and what isn't. No fluff, no big promises, just the numbers.
Questions we get a lot.
Do you make the ads, or just run them?
Both. We research, write, make and run the ads. If you already have a creative team, we can work with them and give them the angles to shoot.
Which platforms do you run?
Meta first, that's Facebook and Instagram. That's where most e-commerce brands get the best return. We can add TikTok when it makes sense for your brand.
What do you need from us to start?
Access to your ad account and Shopify, your product, and a short onboarding form. We handle the rest, including the research.
How fast will we see results?
The first few weeks are for research and testing. Some brands see a lift early, some take longer. We won't promise you a number on the first call, and you should be careful with anyone who does.
Why are the brand names hidden in the results?
Most of our clients don't want their numbers public. Every screenshot is real and we're happy to walk you through them on a call.
How do we stay updated?
You get a shared Slack channel and a weekly update with a short video walkthrough. You'll always know what's happening in your account.
Let's look at your account together.
Pick a time that works. We'll go through where you are, what's holding the ads back, and whether we can help.